The Gemological Institute of America has appointed Stephen B. Morisseau as the institute’s public relations director, effective immediately. The role expands the communications team, reinforcing GIA’s mission to protect the public trust in gem and jewellery purchases. Morisseau will be responsible for implementing and driving communication strategies that further GIA objectives.
Morisseau has more than 25 years of experience in communications, public relations and government affairs in the public and private sectors. Following a 15-year career as a US diplomat in Europe and Latin America, he spent 10 years in the international and domestic energy industry in Houston, Texas, including more than two years leading public relations for one of the largest competitive electricity retailers in the state.
"Effective public relations are vital to meeting our commitment to help consumers learn about and understand diamond, gemstone and pearl quality," said Kathryn Kimmel, GIA’s vice president and chief marketing officer. "Stephen joins an exceptional team with Amanda Luke, senior communications manager; Kristin Mahan, public relations coordinator; Jessica Sachariason, public relations manager; and Russell Shor, senior industry analyst."
This is part of a continued effort to provide the public, media and industry members with timely and useful information about GIA’s education programmes, laboratory services and research developments, Kimmel added. GIA’s public relations department serves as a liaison between these important constituents.
"It is an honour to join such a well-respected organisation, particularly at a time when GIA is expanding, bringing its expertise to constituents and consumers around the world," Morisseau said. "GIA wants to help make sure that the gems and jewellery used to celebrate special occasions in people’s lives are as beloved as the memories they commemorate."