Gitanjali Group was recently conferred the Master Brand Award by the Chief Marketing Officer (CMO) Council USA and CMO Asia in a ceremony held in Mumbai.

The award is given to brands which appeal to a large set of consumers from across categories while constantly keeping in mind a consumer-centric approach.

"We are extremely honoured to receive this prestigious award from the CMO Council. Awards like these are a testimony to our success in providing the best in the branded jewellery [industry]," said Mehul Choksi, chairman and managing director of Gitanjali Group.

The branded diamond jewellery manufacturer has a strong presence at every level of the business, right from diamond sourcing to retailing. Gitanjali has more than 4,000 points of sale, from self-owned and franchised operations to retail stores.

Its product portfolio includes established Indian brands such as Nakshatra, Gili, Asmi and D’damas, as well as Italian brands Stefan Hafner, Poratti and Nouvelle Bague.