Luxury event organiser Borrison Expo announced the launch of China’s first fine jewellery show, Salon Vendrôme, which will be held from October 25 to 28 at the Shanghai Exhibition Center.

China is the world’s fastest growing fine jewellery market and international experts predict that Chinese jewellery market will reach the top position by 2020, the organiser stated in a press release.

"Based on our expertise and resources, we decided to launch the first fine jewellery show in China. In a special atmosphere, filled with the European elegance, heritage and creativity, Salon Vendôme gives the opportunity to all jewellery lovers – brands and buyers – to live an unforgettable experience and discovery," said Leon Sheng, managing director of Borrison Expo.

The show name was inspired by the Place Vendôme in Paris, said Sheng.

"This place gathers all the legendary fine jewellery houses, and is worldwide renowned as the symbol of the sophisticated luxury life. It has become a landmark for all Chinese luxury shoppers visiting the French capital."

During the four-day event, 40 exhibitors from the most famous fine jewellery houses to exclusive private designers will showcase their latest collections to China’s social elites and jewellery enthusiasts. Only open on invitation, the organiser expects to welcome 10,000 to 12,000 visitors from the Asia Pacific region for this first edition.

Salon Vendôme also provides a high quality B2B networking platform for top brands, buyers, retailers, distributors and importers.

The programme will include a "Ladies Eve" Grand Opening party; an evening ball titled "Bal de Hardoon", which carries a classic European style; and exclusive afternoon tea parties, which will provide a venue for visitors to understand better each company’s offerings.