ShalinIndia, a retailer that specialises in handmade jewellery and gifts from India, recently launched its own marketplace featuring ShalinIndia’s own products as well as selected items from other merchants.
"Over the past two years we had been working on the idea of having our own marketplace where several other merchants from India will be able to list their products and sell them to global customers," said Shalini Verma, founder of ShalinIndia. "We are focused on selling cultural products of India and these products have good demand on the Internet from international customers. We have built our systems and logistics to service international customers."
Apart from handmade silver and gemstone jewellery, ShalinIndia also sells Indian dresses, sculptures and statues, as well as arts and crafts. Through an arrangement with Amazon, ShalinIndia keeps its inventory in five countries, namely France, Germany, Japan, the UK and the US. This enables ShalinIndia to reduce not only delivery time but also shipping costs for its customers.
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