Europe
Portuguese jeweller eyes stronger presence in Asia
2016/12/06
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From left: Rings in gold and silver adorned with green and purple amethysts; turquoise and amethyst; and a crystal rock centre gem. All jewellery pieces by Gabriela Styliano

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Gabriela Styliano and her husband, Rui Ribeiro, who is also the manager of Gabriela Styliano Jewellery

Jewellery designer Gabriela Styliano of Portugal wants to capture the fancy of more Asian buyers with her eclectic collection of coloured gemstone jewellery for the modern woman.

Jewellery designer Gabriela Styliano of Portugal wants to capture the fancy of more Asian buyers with her eclectic collection of coloured gemstone jewellery for the modern woman.

Styliano, CEO and the creative force behind her eponymous company, Gabriela Styliano Jewellery, told JNA that she aims to inspire women to express their individual style and personality through jewellery.

The designer, who has 23 years of experience in the jewellery industry, is planning to expand her foothold in Asia.

“We have been in the industry for more than two decades and we felt it was time to spread our wings. We participated in the September Hong Kong Jewellery & Gem Fair for the first time and the main goal was to enhance our Asian presence,” noted Styliano. “The potential for growth in Asia is quite vast and we want to cash in on this opportunity.”

The company’s main markets are Spain, France, Italy and Switzerland in Europe, and Hong Kong, Australia and Korea in Asia. The jeweller also has clients in the US.

Gabriela Styliano Jewellery manufactures jewellery in gold and silver, adorned with coloured gemstones such as topaz, peridot, amethyst, rose quartz and tourmaline stones, and rock crystals.

Styliano describes her designs as “contemporary but imbued with timeless sophistication.”

According to the designer, a Gabriela Styliano jewellery piece is free-form – a tribute to every woman’s one-of-a-kind style and character.

Expansion

Styliano expressed optimism that the company will attract more Asian buyers through frequent participation in jewellery trade shows in Hong Kong. On top of this, the jeweller will continue to provide high-end products and customer services, she continued.

“We want to take it slow because if the company grows too fast, too soon, there is a tendency to lose the ability to oversee all the important details of the operations,” remarked Styliano. “I prefer to take our time, sell fewer but high-quality products and maintain a steady business. It’s a gradual but definite process. It doesn’t happen overnight.”

The Portuguese jewellery designer said she met a number of potential clients at the September Hong Kong Fair. Her products were especially sought after by clients from Beijing and Taiwan.

“I didn’t expect them to be interested in our designs but this is something we want to pursue even more in the future,” explained Styliano, adding that networking with prospective customers, and learning about trends and market preferences were the ultimate goals of joining exhibitions. “We are aware that we need to invest years in joining international shows before we finally feel its impact on our business and obtain a positive feedback. We’ll be back next year and we’ll bring new collections,” she added.

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