Trade Fair Updates
Shanghai Fair attracts more international buyers
2017/02/15
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Buyers at the 2016 China International Gold, Jewellery & Gem Fair – Shanghai

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A buyer examines a jewellery piece at the Shanghai Fair

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Buyers inspecting goods at the trade show floor

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Coloured gemstone displays at the Shanghai Fair

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Rings adorned with coral and other coloured gemstone centre stones

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Diamond and jadeite necklace

The 2016 edition of the China International Gold, Jewellery & Gem Fair – Shanghai recorded a 23 percent year-on-year increase in the number of overseas buyers, solidifying its status as one of China’s main international jewellery exhibitions, according to trade show organiser UBM Asia Ltd.

The 2016 edition of the China International Gold, Jewellery & Gem Fair – Shanghai recorded a 23 percent year-on-year increase in the number of overseas buyers, solidifying its status as one of China’s main international jewellery exhibitions, according to trade show organiser UBM Asia Ltd.

Held at the Shanghai World Expo Exhibition & Convention Center from November 18 to 21, 2016, the fair welcomed 4,870 unique visitors from 48 countries and regions. It gathered 260 exhibitors and occupied more than 11,000 square metres of exhibition space. The 2016 Asia-Pacific Jewellery & Watch Expo was likewise held concurrently with the Shanghai Fair.

The exhibitors, who presented a broad range of loose gemstones and finished jewellery, were from 18 countries and regions including Australia, Canada, mainland China, Germany, India, Korea, Lithuania, Myanmar, Poland, Russia, Sri Lanka, Switzerland, Thailand, Turkey, the US, Vietnam, Hong Kong and Taiwan.

“Despite a challenging global economy, the Shanghai Fair continues to attract international and local buyers,” said Celine Lau, director of Jewellery Fairs at UBM Asia.

Foreign buyers came from 46 countries and regions (excluding China and Hong Kong) compared to 28 countries and regions in the 2015 edition.

“The figure proves that the Shanghai Fair is becoming more international and growing as one of the key jewellery trading platforms in China,” noted the organiser.

Top 10 sources of overseas buyers were Sri Lanka, Taiwan, India, Japan, Korea, the US, Australia, Pakistan, Malaysia and Myanmar.

Bigger and better

According to Lau, this year’s edition also offered both buyers and exhibitors new programmes to boost business and networking opportunities.

“We always strive to make the Shanghai Fair better for our exhibitors and visitors. Apart from offering a wide variety of product categories like finished jewellery, diamonds, gemstones and raw materials, we created new opportunities to help participants facilitate their trading business,” noted Lau. “We unveiled a host of new features, including the Asia-Pacific Jewellery & Watch Expo, which showcased luxury and antique timepieces, and arts and crafts. The two fairs altogether offered a more comprehensive trading platform for both exhibitors and visitors, thus creating more business opportunities.”

Effective platform

Exhibitors were generally satisfied with the outcome of the 2016 Shanghai Fair, according to UBM Asia.

Aleko Arens, marketing and sales manager of New Diamond Technology from Russia, commented, “This is the first time we joined the Shanghai Fair. We met several of our target buyers from mainland China and Hong Kong, and made very good business. The Shanghai Fair is crucial in exploring China’s jewellery market and building our business network.”

Rifakath Rasvi, director of Buraak Jewels (Pvt) Ltd of Sri Lanka, echoed this sentiment and reported meeting potential clients at the fair.

Nathapol Srisirisupayok of Thailand-based CH Lapidaries Ltd Part said the trade fair served as the company’s first step in entering the Chinese market. “We met buyers from China and overseas. The security measures were sufficient and we felt protected as exhibitors,” he noted.

An official from China’s Shanghai Yun Qi Jewelry Co Ltd, meanwhile, described the Shanghai Fair as an effective platform to obtain information about latest market trends, and strengthen business ties with target clients particularly from mainland China.

Buyers, for their part, reported liaising with quality suppliers and gaining significant market insights during the show.

“I have been visiting the Shanghai Fair for the past 10 years and I am a big fan of the fair. I love Shanghai, which is a vibrant international city. All of my suppliers are in Shanghai. I found a lot of high-end jewellery pieces with competitive prices, especially pearl jewellery. I met new suppliers from Hong Kong. Overall, the Shanghai Fair has been improving every year,” noted Cheryl Drake, owner of US wholesaler Pearl and More Pearls.

Muhammad Ikram of Ikram Nature Exploration, a wholesaler and retailer from Pakistan, cited the wide range of products presented at the fair, adding that he met suppliers from Thailand and Pakistan.

For his part, David Li, deputy director of the National Gemstone Testing Center of China, commented, “I visit the Shanghai Fair every year to source new products. Compared with other fair organisers, I have confidence in UBM Asia since it is very professional. The product variety is sufficient especially jade and pearls. The exhibits match the needs of the China market. The venue is big and easy to access, giving buyers an enjoyable sourcing experience.”

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