The four-day Istanbul International Jewelry, Watch & Equipment Fair (Istanbul Jewelry Show-March edition) concluded on a high note on March 19, with manufacturers of gold and gemstone-studded jewellery collections, jewellery mountings and trendy silver jewellery lines reporting solid business onsite.
“About 80 percent of the buyers who come to us at this fair are from the Middle East,” said Sant Iscan, owner of Iscan Mounting & Jewellery. “Our classic lines of jewellery mountings – all in 18-karat gold – have been doing very well.”
Turkey’s leading fine jewellery brand, Roberto Bravo, likewise launched its catchy “935 Silver by Roberto Bravo” campaign. “We are doing something different in our silver jewellery line. We are going beyond 925 silver – we are bringing creativity, perfection and synergy into our silver offerings,” said Selin Nizam, marketing and brand manager of Roberto Bravo.
The campaign was warmly received by buyers at the show, Nizam said.
Organised by UBM Rotaforte, IJS-March is one of the must-attend events on the jewellery trade show calendar. The fair serves as a unique networking event and opens up business opportunities to jewellery professionals from Eastern Europe, Russia, North Africa, CIS countries and the Middle East, UBM Rotaforte added.
The fair features major jewellery brands and manufacturers specialising in diamond, plain gold, pearl and silver jewellery; loose diamonds, coloured gemstones and pearls; jewellery mountings; display and packaging products; and machinery, tools and equipment.