Hong Kong
King Fook stays true to its brand heritage
2017/07/12
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A model presents jewellery pieces by Annamaria Cammilli. The Italian brand is exclusively sold in Hong Kong at Masterpiece by king fook

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Davie Mok, director of Business Development & Marketing at King Fook Holdings, delivers his welcome remarks at the launch of Annamaria Cammilli’s latest collections at Masterpiece by king fook

King Fook Jewellery is banking on impeccable craftsmanship, extraordinary designs, an exciting product mix and exceptional service to stand out in Hong Kong’s jewellery retail scene.

King Fook Jewellery is banking on impeccable craftsmanship, extraordinary designs, an exciting product mix and exceptional service to stand out in Hong Kong’s jewellery retail scene. 

In an interview with JNA, Davie Mok, director of Business Development & Marketing at King Fook Holdings, talks about the brand’s core values, competitive strengths, and the importance of innovation and creativity in today’s fast-changing world of luxury retail.

JNA: In today’s dynamic business environment – marked by increased competition, fast-changing technologies and “empowered” consumers – how is King Fook Jewellery transforming itself into a competitive and nimble retailer?

Davie Mok: With the disruption of the market and drastic changes in the technology and communications landscape, I believe consumers are much better informed in terms of brand choices and knowledge. Accordingly, they are making smarter, well-assessed and more cautious purchase decisions. King Fook Jewellery has sharpened its competitive edge by honouring its traditions while striving for continuous innovation.

We continue to strengthen King Fook Jewellery’s brand equity of being the most reliable and trusted jeweller in Hong Kong. This positive reputation was built on a 67-year heritage of insisting on providing only best-quality products, and honest and professional services. These are the core fundamental values and the foundation of the long-established King Fook Jewellery brand.

At the same time, we are proactively introducing innovative concepts and unique designs in our product offering. Design has become an important brand distinction for King Fook Jewellery.

A good example is evident in our gold products. King Fook Jewellery has the reputation of selling the purest 999.9 gold in the market since day one. While we continue this honourable business practice, we also infuse contemporary designs into our traditional pure gold collections, making them suitable for a modern-day lifestyle and for everyday wear.

The full story appears in JNA’s July issue. To subscribe, click here.

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