Greater China, Hong Kong
HK online jeweller banks on quality and design to sustain business
2017/07/12
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Jewellery pieces by Vanessa Bell Jewellery

Photo credit: Vanessa Bell Jewellery

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Jewellery pieces by Vanessa Bell Jewellery

Photo credit: Vanessa Bell Jewellery

Hong Kong-based online fine jeweller Vanessa Bell Jewellery is relying on one-of-a-kind designs, top-quality products and an open mindset to adapt to today’s rapidly changing environment, according to a report.

Hong Kong-based online fine jeweller Vanessa Bell Jewellery is relying on one-of-a-kind designs, top-quality products and an open mindset to adapt to today’s rapidly changing environment, according to a report.

Vanessa Bell is run by the father-and-daughter tandem of Patrick and Vanessa Yuen, HK01 reported. Vanessa, who oversees jewellery design and online marketing, founded the company two years ago with Patrick, a veteran goldsmith.

The company also relies on design flexibility to keep up with the competition and remain relevant in a more modern business environment. According to Patrick, women of today are buying jewellery to express themselves rather than as a display of wealth.

The fine jeweller insists on maintaining high-quality products and craftsmanship to build brand awareness, the report said.

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