Hong Kong-based online fine jeweller Vanessa Bell Jewellery is relying on one-of-a-kind designs, top-quality products and an open mindset to adapt to today’s rapidly changing environment, according to a report.
Vanessa Bell is run by the father-and-daughter tandem of Patrick and Vanessa Yuen, HK01 reported. Vanessa, who oversees jewellery design and online marketing, founded the company two years ago with Patrick, a veteran goldsmith.
The company also relies on design flexibility to keep up with the competition and remain relevant in a more modern business environment. According to Patrick, women of today are buying jewellery to express themselves rather than as a display of wealth.
The fine jeweller insists on maintaining high-quality products and craftsmanship to build brand awareness, the report said.