Lao Feng Xiang Co Ltd (Lao Feng Xiang) is dedicated to carrying forward its goldsmithing heritage. In recent years, the brand expanded its international presence by leveraging its strengths – heritage of craftsmanship, design capabilities and innovative manufacturing.
With around 3,000 points of sale across China, Lao Feng Xiang is engaged in the research and development, design, production and sales of high-end jewellery. The company, which has full control of its supply chain, takes pride in its diversified product portfolio, and is now focused on expanding its international footprint.
Lao Feng Xiang is a frequent guest at jewellery fairs in Hong Kong. By participating in trade shows, the brand is gaining international exposure, said Wang En Sheng, Lao Feng Xiang’s chief spokesperson.
Creating pieces that combine tradition with innovation is an important strategy for Lao Feng Xiang, commented Wang.
“Preserving traditional arts and crafts has always been our mission,” he continued. By combining traditional craftsmanship with modern technology, the brand is nurturing an enduring legacy that is rooted in innovation and heritage.
The full story appears in JNA’s June issue. To subscribe, click here.