Pearls
Japan showcases Filipino artistry with Rajo Laurel and Jewelmer
2017/07/16
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Miss Universe Philippines 2016 Maxine Medina is wearing one of Jewelmer’s most iconic creations: The Miss Universe Philippines headpiece
 

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A model dons a Rajo Laurel creation and fine jewellery pieces by Jewelmer

For the first time since 1964, the Philippine Embassy in Japan hosted a momentous fashion show presenting the best of Philippine culture.

For the first time since 1964, the Philippine Embassy in Japan hosted a momentous fashion show presenting the best of Philippine culture.

Honouring the inauguration of a new Philippine ambassador in Japan, Jose C. Laurel V, in time for Philippine Independence Day, the event showcased two of the country’s foremost icons: Leading Filipino designer Rajo Laurel and Jewelmer, a luxury jewellery brand highlighting the golden South Sea pearl. 

A Manila-based fashion designer, Rajo Laurel specialises in haute couture creations that have been worn by celebrated personalities, from the likes of former international model and TV personality Tyra Banks and Hollywood actress Taraji Henson to Miss International 2016 Kylie Verzosa. International luxury brand Jewelmer has been offering high jewellery that combines the poetry of French design and the natural wonder of the golden pearl, hailed as the national gem of the Philippines. 

The event was held on June 12 at the Imperial Hotel in Chiyoda, Tokyo. Singers Denise Laurel, Nicole Laurel-Asensio and Jojo Urquico treated the guests with inspired musical performances. Filipino models took the runway, parading couture gowns that conveyed the artistry of Rajo Laurel, and Jewelmer’s creations expressing the natural wonder of the golden South Sea pearl.

Miss Universe Philippines 2016 Maxine Medina led the ensemble, wearing one of Jewelmer’s most iconic creations: The Miss Universe Philippines headpiece, featuring a cluster of golden pearls evoking the glory of a natural treasure. Inspired by vintas, colourful sailboats in the Philippines, the piece alludes to the country’s vibrant history and culture. 

As the event welcomed Japan’s new Philippine ambassador, it introduced guests to the artistry, talent and natural wonder of the Philippines, the country long hailed as the “Pearl of the Orient Seas.”

Meanwhile, Jewelmer recently launched its ad campaign highlighting the pearl of the modern woman through a video and a series of beautifully captured photographs.

“The Jewelmer woman is subtly elegant; she has an appreciation for luxury and a genuine relationship with her pearls,” said Jewelmer brand manager Marion Branellec. “This campaign celebrates women who are empowered, confident and loving.”

Set in three different scenarios – a cruise, a boardroom and an evening gala – the campaign presents the Jewelmer woman at the helm of affairs and commanding attention.

“We wanted to come out with something modern and fresh while still staying authentic to our heritage,” Branellec said. “We wanted to break misperceptions that pearls are only for ball gown occasions. Pearls are versatile gems that can dress up any look by enhancing the natural beauty of a woman.”
 

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