Diamonds
Venus Jewel launches user-friendly mobile App
2017/07/16
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Venus Jewel International Managing Director Mahiar Borhanjoo, left, and Jagat Thakker, head of marketing and PR of Venus Jewel

Venus Jewel, one of the world’s recognised leaders in solitaire production, launched its mobile App at the 2017 edition of JCK Las Vegas. The App brings the company’s high-value diamonds to the fingertips of professional diamond buyers, retailers and jewellery manufacturers, enabling them to access Venus Jewel’s diamond inventory anywhere, anytime.

Venus Jewel, one of the world’s recognised leaders in solitaire production, launched its mobile App at the 2017 edition of JCK Las Vegas. The App brings the company’s high-value diamonds to the fingertips of professional diamond buyers, retailers and jewellery manufacturers, enabling them to access Venus Jewel’s diamond inventory anywhere, anytime, the diamond manufacturer said.

The App provides the features that Venus Jewel’s state-of-the-art website, www.venusjewel.com, has to offer, according to the company. One of the App’s exceptional features is a user-friendly voice recognition software.

Additionally, the diamond manufacturer served as the WiFi sponsor at the show to enable its clients to access the mobile App without having to worry about connectivity. 

With the launch of the App, Venus Jewel anticipates increased customer convenience and confidence.

“In a time when everything from business to planning vacations is done via smartphones, it was natural for us to answer market demand and create a truly global App with instant search, confirmation and live shipment status of diamonds. The mobile App offers unprecedented access to real-time pricing, diamond comparison and instant allocation of diamonds at a swipe,” said Rajesh Shah, a partner at Venus Jewel.

The App not only helps clients conduct quick diamond searches but also confirms the selected diamonds instantly from their smartphones. The App also has the following features: Bid functionalities (PDS) just like venusjewel.com; ability to purchase diamonds anywhere; view future availability; complete diamond traceability for all its diamonds, from rough, planning to polish; compare diamonds side by side; find the perfect matched pair of diamonds; and the ability to email and message others about diamond details.

Also at the show, the diamond manufacturer livened up its stand with hologram machines, which provide buyers a three-dimensional view of the diamonds they are perusing.

“So, when people come and say, ‘I’m here looking for this stone, and do you have it available?’ – we actually start out in the front and search for that particular stone, but we continue with the story – from the stone’s origin and how it was planned through the piece of rough diamond and finally, to the polished outcome. We finish the presentation with the virtual aspect of the stone,” Mahiar Borhanjoo, managing director of Venus Jewel International, said in an earlier interview.

The holographic display gives buyers a virtual look of what the diamond is, in addition to images and videos. This service is part of Venus Jewel’s efforts to delight its customers. 

“Our chairman, Sevantibhai (Sevantilal Shah, founder and chairman of Venus Jewel), has always said, Venus Jewel’s vision is centred around every diamond that we polish and its positive impact on our partners.  We must always help our customers get what they want when they need it,” Borhanjoo said. “This is a very important thing for us to strive for every day.”

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