By Bernardette Sto. Domingo
The Turkish jewellery industry retains its lustre in the face of political and economic uncertainties, with a number of exhibitors at the Istanbul Jewelry Show – a benchmark of the industry’s health – reporting stable business. Gold jewellery continues to be the main growth driver, followed by mounting products, machinery and gem-set jewellery.
The 45th Istanbul Jewelry Show (IJS), held from October 12 to 15, attracted a total of 15,514 local and foreign visitors, with the number of international buyers recording an 18 percent increase from last year.
According to trade fair organiser UBM Rotaforte, IJS is acclaimed as an effective platform for networking and building business contacts among industry professionals from Turkey, Europe, the Middle East, Russia and the CIS nations, North Africa and other markets.
This year’s October edition hosted visitors from 30 countries, 56 percent of whom were from Turkey while 44 percent were foreign buyers.
The top visiting countries were Iran, Algeria, Lebanon, Saudi Arabia, Russia, Jordan, UAE, Iraq, Azerbaijan, Ukraine, Syria, India, Israel, Greece, Egypt, Bulgaria, Tunisia, Morocco and Palestine.
Ousama Kouraismail, sales manager at Simoro, said his company liaised with a number of new customers from Arabic countries, Dubai in particular, during the show. Simoro specialises in diamond jewellery but it also offers a wide range of gold and silver jewellery products.
“Business was better than last year, despite challenges in the political and economic fronts. We remain optimistic. In fact, our target is to double our business in 2018, with Dubai fuelling the growth,” Kouraismail said in an interview.
Gold jewellery manufacturer Kayagold, meanwhile, presented new collections featuring more complicated designs during the show.
“We veered away from our usual style – the shape and overall look of pieces in this collection are quite unique. So far, we’ve received positive response from the market. Buyers from Iran and Chile have already placed orders,” revealed Mustafa Kaya, export manager at Kayagold, on the second day of the show.
According to Murat Turkcan, export director at Turkcan, Turkish jewellery manufacturers can count on their competitive advantages to keep their edge in the market.
“Turkey has a long and rich history in jewellery making. We are a trusted name in the global industry. Our company, for instance, has a massive inventory of plain gold jewellery. Our prices are competitive and we regularly come out with new designs,” noted Turkcan.